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Affiliate PPC: Brand Enhancement or Bid Escalation
 
Submitted By: Anonymous on 2008-04-27
About the video: There is no easy answer to the dilemma of what level of PPC search to allow affiliates to engage in. Do affiliates enhance brands or simply drive up CPC's and violate T&C's?

Marty Fahncke, President, FawnKey & Associates (Moderator) Kevin Lee, ...
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